Skip to main content

Acsoi - Land Grab Economics

"Adjusted Consolidated Segment Operating Income" (Acsoi), is a measure of what a companies profits would be if they were not spending like crazy to acquire a space:  in GroupOn's case, this would be retailers.

To me, using Acsoi as a measure is really an admission that a company has no staying power beyond brand awareness.  So, they need to grab and own as much mindshare as they can, as quickly as they can, to increase the barrier to entry for competitors.  Without intellectual property to help protect them, and with the cost of switching (for a user) being effectively zero, building a global brand, and relying on brand stickiness, is the best way forward.

Companies like Amazon that have been effective at this have also built in other "sticky" factors over time: recommendation engines, one-click purchasing, etc.  This increases the cost for the user to switch, and allows the company to stop pouring money into marketing and acquisition costs.  You also build up a trust relationship with a company that sends you physical goods (Amazon, Apple) that increases your loyalty.  When the product is an electronic coupon, and the value to you is transactional, you will not be as loyal.

So, when looking at a company through an Acsoi lens, I would be looking for the time-horizon to stickiness.  When the product being sold is 100% digital, I believe the time-horizon is going to be longer.    If a new email shows up tomorrow with a better coupon than GroupOn is offering, I will use it.  I don't feel any loyalty to GroupOn.  If GroupOn does not add any compelling sticky features, their Ascoi time-horizon will always be too far out, and they will continue to spend like crazy; once they stop spending, revenue will fall, and they will fall out of favor with the financial markets.  Right now they appear to be a hampster on a wheel.

Comments

Popular posts from this blog

Decentralization, Democracy, and Well-Being

Those of us raised in Democratic societies take it for granted that those societies provide better well-being (for common individuals) than other forms of governance. At the heart of democracy is personal freedom and autonomy, backed by the rule of law. We also take for granted the interplay of decentralized versus centralized authority. Decentralization can mean many things, but here we refer to it in terms of power, authority, and decision making. The more authority individuals have, the more decentralized the power system in which they are operating.  Almost by definition the more democratic a system, the more decentralized it is, with the caveat that some agreed upon axioms exist, such as the rule of law and its enforcement. Of course, authority can be too decentralized leading to "every man for themselves", so we put limits on decentralization through that same rule of law. With the advent of decentralizing technologies , which make possible more decentraliz...

Echo vs Home

We love Alexa! We have had the Amazon Echo for well over a year.  Recently we also got a Google Home, to test it against our Alexa experience. The quick summary:  Interacting with Alexa is like interacting with a person.  Interacting with Home is like interacting with a computer.  Alexa is fun; Home is useful.  If you took away Alexa, I would be upset - I would be losing a friend.  If you took away Home, I wouldn't care too much.  It was very strange, but I actually felt like I might be offending Alexa when I purchased Home. Here are the two main differences: Wake-up words.  "Alexa" is friendly, easy to say, and evokes emotion.  Alex personifies the system - I am talking with someone.  "OK Google" is awkward, and constantly reminds you that you are talking to a machine - I am talking to something.  Of course, Google will update Home to allow us to customize the wake-up word, but the current out of box experience is less tha...